CHALLENGES
Direct prices, same as distributors
Technical support
Return to promotional activities – Commission
Price stability
Proactive Approach
PROACTIVE APPROACH
- Long credit periods & staggered payments
- Highly fragmented market
- Price sensitive
SMALL VOLUMES
Unorganized & family-run businesses. Sometimes decisions are made emotionally.
- Highly fragmented market
- Price sensitive
- Small volumes
MARKET SCENARIO
- Due to price pressure, the usage of 100% natural products is restricted
- Consumers are using RCO to give effect & minimize cost
- There is scope for odd natural products in Segments like Tobacco & F.F.
Selective dealing to maintain secrecy & ensure genuine supply.
Believes in long-term partnership.
PECULIARITY OF INDIAN MARKET
Relationships are important as they influence business decisions.
Distinctive business process.
Long credit periods & staggered payments
Highly fragmented market.
Price sensitive.
Small volumes.
Unorganized & family-run businesses. Sometimes decisions are made emotionally.
Selective dealing to maintain secrecy & ensure genuine supply. Believes in long-term partnership.
OUR STRATEGY
Product Focus
Identify strong products & focus on the same
Niche Markets
Work in niche market segments for 100% natural products
Product Development
Develop new series of few cost-effective RCO for Agarbatti
Market Expansion
Explore possibilities in food / beverage applications