CHALLENGES

  • Direct prices, same as distributors

  • Technical support

  • Return to promotional activities – Commission

  • Price stability

  • Proactive Approach

PROACTIVE APPROACH

  • Long credit periods & staggered payments
  • Highly fragmented market
  • Price sensitive

SMALL VOLUMES

Unorganized & family-run businesses. Sometimes decisions are made emotionally.

  • Highly fragmented market
  • Price sensitive
  • Small volumes

MARKET SCENARIO

  • Due to price pressure, the usage of 100% natural products is restricted
  • Consumers are using RCO to give effect & minimize cost
  • There is scope for odd natural products in Segments like Tobacco & F.F.

Selective dealing to maintain secrecy & ensure genuine supply.

Believes in long-term partnership.

PECULIARITY OF INDIAN MARKET

  • Relationships are important as they influence business decisions.

  • Distinctive business process.

  • Long credit periods & staggered payments

  • Highly fragmented market.

  • Price sensitive.

  • Small volumes.

  • Unorganized & family-run businesses. Sometimes decisions are made emotionally.

  • Selective dealing to maintain secrecy & ensure genuine supply. Believes in long-term partnership.

OUR STRATEGY

Product Focus

Identify strong products & focus on the same

Niche Markets

Work in niche market segments for 100% natural products

Product Development

Develop new series of few cost-effective RCO for Agarbatti

Market Expansion

Explore possibilities in food / beverage applications

Spectrum Ingredients Pvt. Ltd. - Home